Amazing Free Tools For Your Website SEO (2016)
Friday 5 February 2016
In order to reach the top of the SERPs and stay there in 2016 and beyond, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. This is a list of some free SEO tools and programs that might come handy.
Structured Data Testing Tool http://www.google.com/webmasters/tools/richsnippets
The Structured Data Testing Tool verifies Schema.org or any other structured data type markup.
Pingdom Website Speed Tool http://tools.pingdom.com/fpt/
Pingdom’s Website Speed Tool tests the load time of a page, analyzes it, and finds bottlenecks.
GTmetrix http://gtmetrix.com/
Having a tool to examine page speed and diagnose opportunities for improvement is now an essential part of the SEO toolkit. Anything that impacts user-experience impacts SEO, and site speed is a big deal for UX, especially for mobile.
Web Developer Toolbar https://addons.mozilla.org/en-US/firefox/addon/web-developer/
The Web Developer Toolbar has become much relied-upon during the technical phase of our SEO audits.
SEO Quake Toolbar http://www.seoquake.com/
SEO Quake shows data on traffic, links, social shares, on-page keyword optimization and more. The SEO Quake website has lots of helpful tips on what to do with all this data.
LinkMiner http://pointblankseo.com/linkminer
Like many tools, LinkMiner check for broken links on a page. But this free Chrome extension also shows you how many links the broken link has pointing to it. Uber helpful for broken link building.
Domain Hunter Plus http://netvantagemarketing.com/about/domain-hunter-plus
Domain Hunter Plus is similar to Check My Links. But this tool also checks to see if the broken link’s domain is available for registration. Cool feature in theory…but I rarely find any free domain names with this tool. That’s because authoritative domains tend to get scooped up pretty quickly. Still a helpful tool for broken link building or The Moving Man Method though.
Hootsuite https://hootsuite.com/
In 2015, social media is typically vital to SEO success. Hootsuite is one of many platforms for managing social media. I’m not saying Hootsuite is the best social platform, but it is what I’m most familiar with and is plenty helpful for promoting new content and staying on top of opportunities to engage with key influencers.
Wayback Machine http://archive.org/web/
The Wayback Machine is the Internet’s most complete historical archive and lets you see what a website used to look like back in the day. I can’t tell you how many times I’ve used this free tool for detective work to crack client cases of missing traffic.
Chrome Developer Tools https://developer.chrome.com/devtools
“F12” is now the SEO button, because it is the shortcut to major awesomeness built right into Chrome. Some SEO tasks you can do with Chrome DevTools include: examining mobile UX and SEO with the amazing mobile emulator, diagnosing page speed, picking apart source code, examining HTTP status codes, and mocking-up live edits to a webpage (including the title tags and Meta descriptions in the SERPs).
Google Trends http://www.google.com/trends/
Marketers who know where the puck is heading tend to win more. Google Trends shows changes in search query volume for specific queries (and topics and entities).
Keywordtool.io http://keywordtool.io/
Enter a query in this free tool and it will quickly spit out a ton of great keywords based on the autocomplete feature of Google, Bing, YouTube, or App Store Search.
Bing Webmaster Tools http://www.bing.com/toolbox/webmaster
Bing Webmaster Tools (aka BWT) remains extremely overlooked. It’s great for keeping an eye on how Bing (which powers Yahoo) is treating your site and also enables you to have some control in the matter. It also shows you clicks to your site from Bing by search query, and it has a feature for looking up Bing search query volume. It also offers benefits beyond Bing by providing insights into crawling, indexation, on-page keyword optimization, and other elements that can impact your performance in Google.
Screaming Frog http://www.screamingfrog.co.uk/seo-spider/
Screaming Frog is a website crawler designed specifically for SEO. Within mere minutes, you’ll get critical data on every URL. Best to just download it and take it for a spin.
Google Keyword Planner http://adwords.google.com/keywordplanner
Google’s Keyword Planner, the tool formerly known as Adwords Keyword Tool, lets you pull monthly Google search query volume estimates for dozens of keywords in seconds. I can never understate the importance of knowing what people search for.
Moz http://moz.com/tools
Moz is a suite of user-friendly inbound marketing tools. Below are my favorite free Moz tools:
Google Search Console http://www.google.com/webmasters/tools/
Analogous to BWT (yet much richer), Google Search Console – formerly “Google Webmaster Tools” – provides data and configuration control for your site in Google. That’s a pretty big deal.
Google Analytics http://www.google.com/analytics/
The most valuable SEO data is that which helps you understand your visitors and how they interact with your site. No tool I’ve used delivers that data like Google Analytics, and none of the tools I mentioned does a better job providing data that helps you understand the number that matters most – the bottom line.
More?
Looks like I can’t count; here are a few more free tools I love using for SEO:
Dawood Khan is the CEO/Admin of a forum based website called Warrior.PK, which provides information on search engine and online marketing to a new level. Check out their awesome website for more information; Warrior.PK.
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Structured Data Testing Tool http://www.google.com/webmasters/tools/richsnippets
The Structured Data Testing Tool verifies Schema.org or any other structured data type markup.
Pingdom Website Speed Tool http://tools.pingdom.com/fpt/
Pingdom’s Website Speed Tool tests the load time of a page, analyzes it, and finds bottlenecks.
GTmetrix http://gtmetrix.com/
Having a tool to examine page speed and diagnose opportunities for improvement is now an essential part of the SEO toolkit. Anything that impacts user-experience impacts SEO, and site speed is a big deal for UX, especially for mobile.
Web Developer Toolbar https://addons.mozilla.org/en-US/firefox/addon/web-developer/
The Web Developer Toolbar has become much relied-upon during the technical phase of our SEO audits.
SEO Quake Toolbar http://www.seoquake.com/
SEO Quake shows data on traffic, links, social shares, on-page keyword optimization and more. The SEO Quake website has lots of helpful tips on what to do with all this data.
LinkMiner http://pointblankseo.com/linkminer
Like many tools, LinkMiner check for broken links on a page. But this free Chrome extension also shows you how many links the broken link has pointing to it. Uber helpful for broken link building.
Domain Hunter Plus http://netvantagemarketing.com/about/domain-hunter-plus
Domain Hunter Plus is similar to Check My Links. But this tool also checks to see if the broken link’s domain is available for registration. Cool feature in theory…but I rarely find any free domain names with this tool. That’s because authoritative domains tend to get scooped up pretty quickly. Still a helpful tool for broken link building or The Moving Man Method though.
Hootsuite https://hootsuite.com/
In 2015, social media is typically vital to SEO success. Hootsuite is one of many platforms for managing social media. I’m not saying Hootsuite is the best social platform, but it is what I’m most familiar with and is plenty helpful for promoting new content and staying on top of opportunities to engage with key influencers.
Wayback Machine http://archive.org/web/
The Wayback Machine is the Internet’s most complete historical archive and lets you see what a website used to look like back in the day. I can’t tell you how many times I’ve used this free tool for detective work to crack client cases of missing traffic.
Chrome Developer Tools https://developer.chrome.com/devtools
“F12” is now the SEO button, because it is the shortcut to major awesomeness built right into Chrome. Some SEO tasks you can do with Chrome DevTools include: examining mobile UX and SEO with the amazing mobile emulator, diagnosing page speed, picking apart source code, examining HTTP status codes, and mocking-up live edits to a webpage (including the title tags and Meta descriptions in the SERPs).
Google Trends http://www.google.com/trends/
Marketers who know where the puck is heading tend to win more. Google Trends shows changes in search query volume for specific queries (and topics and entities).
Keywordtool.io http://keywordtool.io/
Enter a query in this free tool and it will quickly spit out a ton of great keywords based on the autocomplete feature of Google, Bing, YouTube, or App Store Search.
Bing Webmaster Tools http://www.bing.com/toolbox/webmaster
Bing Webmaster Tools (aka BWT) remains extremely overlooked. It’s great for keeping an eye on how Bing (which powers Yahoo) is treating your site and also enables you to have some control in the matter. It also shows you clicks to your site from Bing by search query, and it has a feature for looking up Bing search query volume. It also offers benefits beyond Bing by providing insights into crawling, indexation, on-page keyword optimization, and other elements that can impact your performance in Google.
Screaming Frog http://www.screamingfrog.co.uk/seo-spider/
Screaming Frog is a website crawler designed specifically for SEO. Within mere minutes, you’ll get critical data on every URL. Best to just download it and take it for a spin.
Google Keyword Planner http://adwords.google.com/keywordplanner
Google’s Keyword Planner, the tool formerly known as Adwords Keyword Tool, lets you pull monthly Google search query volume estimates for dozens of keywords in seconds. I can never understate the importance of knowing what people search for.
Moz http://moz.com/tools
Moz is a suite of user-friendly inbound marketing tools. Below are my favorite free Moz tools:
- - Open Site Explorer is a backlink analysis tool with helpful metrics approximating link equity.
- Followerwonk shows data on Twitter.
- Moz Local (formerly Get Listed) lets you see the state of a company’s local citations and is the first place you should go when you first start local SEO on a site.
- Mozbar is a browser toolbar that lets you quickly get at Moz’s key features for the page you’re on.
Google Search Console http://www.google.com/webmasters/tools/
Analogous to BWT (yet much richer), Google Search Console – formerly “Google Webmaster Tools” – provides data and configuration control for your site in Google. That’s a pretty big deal.
Google Analytics http://www.google.com/analytics/
The most valuable SEO data is that which helps you understand your visitors and how they interact with your site. No tool I’ve used delivers that data like Google Analytics, and none of the tools I mentioned does a better job providing data that helps you understand the number that matters most – the bottom line.
More?
Looks like I can’t count; here are a few more free tools I love using for SEO:
- BuiltWith (http://builtwith.com/toolbar) is a lightweight, user-friendly Chrome plugin that will tell what technology a site uses (like cms, server, hosting, analytics, and more).
CopyScape (http://www.copyscape.com/) let’s you enter a URL and learn if there is duplicate content elsewhere on the web.
Feedthebot (https://www.feedthebot.com/tools/) has some tools worth checking out.
Firebug (http://getfirebug.com/) is a Firefox extension for web dev and technical SEO to help you inspect elements of code, code mockups live into the browser, and more.
Google Alerts (https://www.google.com/alerts) and Talkwalker (http://www.talkwalker.com/en/free-social-media-monitoring-analytics-tools/) help you monitor the web for new mentions of your brand or highly desired keywords.
SEMrush (http://www.semrush.com/) shows data on paid and organic traffic and keywords. It is accessible through the SEObook and SEOQuake Toolbars.
sg.SerpStat.com (http://sg.serpstat.com/) is a keyword generator similar to Uber Suggest and keywordtool.io. It is not as thorough as those but is wicked fast and does a nifty job segmenting keywords into groups.
SpyFu (http://www.spyfu.com/), like SEMrush, shows some data on paid and organic keywords and traffic.
Source: Taken from SEO Tools and Programs on Warrior.PK
About Author:
Dawood Khan is the CEO/Admin of a forum based website called Warrior.PK, which provides information on search engine and online marketing to a new level. Check out their awesome website for more information; Warrior.PK.edit
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